“If you're seeking experiential event support or influencer support FPR is the only right answer.”

RITHVIK VENNA, COO | OROS

FPR, the beginning story:

Fallon Ryan founded FPR to challenge the outdated perception that PR is all buzz and no metrics. After years in the industry, she was frustrated by agencies that couldn’t quantify their impact—relying on the notion that “buzz is hard to measure.” She knew there was a better way. With FPR, she built a boutique agency rooted in data-backed strategy, ensuring that every editorial pitch, brand partnership, and influencer activation is tied to measurable results.

At FPR, success isn’t left to chance—it’s tracked, analyzed, and optimized. From the number of editors pitched to gifting strategy and conversion-driving placements, every campaign is designed to deliver ROI. This approach has led to standout press features, high-impact influencer collaborations, and strategic brand moments for clients ranging from global powerhouses like Vital Proteins, Barry’s, Diageo, La-Z-Boy, and Cincoro to emerging fashion and luxury brands like Marina Raphael, DESEDA, and AMSALE. The agency has also been a key PR partner for Tropic of C, ALC, Enaura, and fine jewelry leader Dana Rebecca Designs, helping these brands gain visibility where it matters most.

FPR’s data-driven storytelling has led to Vogue debuts, The Cut features, Forbes spotlights, and strategic placements that turn brand awareness into real business growth. By blending a sharp editorial eye with a performance-driven mindset, Fallon and her team continue to redefine what PR can—and should—be.

“If you're seeking experiential event support or influencer support FPR is the only right answer.”

RITHVIK VENNA, COO | OROS

A Look Back at 2024

A Year of Purpose-Driven PR

“At Fallon PR, we believe that when values lead the way, everything else follows. In 2024, we doubled down on our commitment to purpose-driven brands, championing clients that prioritize sustainability, inclusivity, and meaningful impact. From luxury fashion to wellness innovation, we worked alongside brands that are shaping industries, fostering community, and driving real change.

This year took us across the globe, launching brands, reimagining spaces, and crafting unforgettable moments. We started the year with the grand opening of Barry’s Bootcamp in Phoenix and wrapped it with après-ski vibes on Venice Beach for Bio.me gut health. We built a wellness house in Miami for Cocomo’s clean peanut butter, relaunched La-Z-Boy’s concept store in Chicago, and took a once-in-a-lifetime trip to the Pacific Ocean for a bucket-list photoshoot with Tropic of C.

Beyond events, we helped amplify brands through powerful storytelling and media placement. Our clients graced the pages of Vogue, The New York Times, Town & Country, WWD, Elle, InStyle, and People—solidifying their place in the cultural conversation. A personal favorite? Seeing Kurt Seidensticker, founder of Vital Proteins, featured in CS Magazine’s Men of Style issue.

Our work is about more than just visibility—it’s about impact. We hosted give-back events for Room to Grow from New York to the Hamptons, helped Dana Rebecca Designs shine from Dallas to Charleston, and championed female-founded brands like AMSALE and DESEDA silk scarves. Each project reinforced what we’ve always believed: the best brands are built with purpose, and PR should reflect that.

Looking ahead to 2025, Fallon PR remains committed to amplifying brands that stand for something greater. If you’re ready to turn your vision into a movement, let’s create something remarkable together.”

Here’s to 2025,

Fallon

”An absolute joy to work with — her network, attention to detail, and brand building acumen are unparalleled.”

S. Mark McKenna, founder | OVME