To launch its sixth location nationwide, OVME, an innovative medical aesthetics studio, lit up Chicago by projecting a variety of sleek, art-inspired videos around the city. The film included an array of diverse women living in their moment, followed by a discrete “Find Your Glow” tagline and OVME logo. To spread a message of optimism around the city, OVME developed these videos and street activation and handed out affirmational messages on notecards to passersby. The notecards expressed a message about confidence, inner beauty, and the power of good energy making the world a better place.